adidas
adidas x girls on the run x adriene mishler content series
October 2022
adidas x girls on the run x adriene mishler
Director - Jon Reisinger | Creative Director - Chelsea Rice | Producer - Kevin Mattison | Director of Photography - Ivy Chiu | Creative Strategist - Alexis Kwan | Editor - Molly Heeney | Designer - Allie Rapp
In 2019, adidas and Girls on the Run established a national partnership with a mission to help break barriers for girls in sport. Together, they focus on increasing opportunities for girls to reach their fullest potential. In 2022, adidas teamed up with Adriene Mishler from Yoga with Adriene to create a four-part yoga and meditation video series for Girls on the Run to help girls build confidence, strength and trust in oneself.
Flow through your feelings
We know that 8-13 year old girls have strong emotions and feelings they are navigating daily. Archrival and adidas partnered with Adriene to create a content series that gave girls a yoga routine to navigate different emotions and provide tools to reconnect with themselves.
