Fox restaurant concepts
social media management
September 2019
bringing social media management in-house
Brand Director - Emily LaMar | Brand Strategist - Hayden Wolven | Social Media Manager - Alexis Kwan
Fox Restaurant Concepts, is a creative culinary community with a portfolio of 9 distinct restaurant brands including Culinary Dropout, The Henry, and Flower Child. In 2019, the brand was outsourcing organic social media management and content creation for each of its social media brands but lacking engagement and account growth.
Alexis worked alongside the brand to develop a new social media management system, from strategy to execution, that built the foundation for the company’s social media marketing department to this day.
Included: Brand social strategy, content creation, photography, shoot production, social media copywriting and scheduling, community engagement, & reporting