her social app
LESBIAN VISIBILITY WEEK 2023 CAMPAIGN: DOWN WITH TERFS
April 2023
lesbian dating platform sends a ‘message to transphobes’: Delete our app
Head of Marketing & Lead Tweeter - Taylor Gobar | Lead Creative & Public Relations - Evie Smith Hatmaker | Creative Support & Social Media Manager - Alexis Kwan | Creative Support & Content Manager - Daniela Ochoa-Bravo | Lifecycle Marketing - Laura Pai | Lead Designer - Jericho Clement
Out of the 13 million users of the global dating app HER, 12.5% identify as transgender or non-binary and continue to face transphobia from other lesbians within the community. On Lesbian Visibility Day, April 26th, HER took a bold stance to stand up to the TERFs (Transgender-Exclusionary Radical Feminists) and create a safer space in the app for transgender and nonbinary folks to build community.
The HER app kicked off Lesbian Visibilty Week by posting a statement on Instagram that Non-binary lesbians and Trans lesbians exist, garnering a cheering crowd in the comments, but also a lot of transphobic rhetoric and hate. HER continued this conversation on Twitter, clapping back at users who have taken screenshots of HER app users and posted them online, claiming that they aren’t “real lesbians” and earning an onslaught of “gender-critical” Twitter trolls spamming and reporting their account. CEO and Founder, Robyn Exton, released a powerful statement calling for the community to take back the term “lesbian” and stand for inclusivity on Wednesday. The HER app’s Twitter account was de-platformed for about 20 hours from the backlash but was eventually reinstated.
