Social Media

It's more than just likes!

Through social media, your brand can create a strong online presence, engage directly with customers, and reach new audiences. Social media strategy requires a balance of creative and analytic thinking to see the best return on investment for your brand. This is where I can help your brand put it's best, most authentic foot forward. My experience is in restaurant social media marketing but I am well versed in the needs of lifestyle, non-profit, and food media brands. My copywriting tone is upbeat and positive, inviting responses to your brand's messaging.

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Engagement

Don't just post to the void.

A sign of a healthy and growing social media presence that is often forgotten by brands is engagement. To me, replying, re-sharing, and interacting with your audience on social media is a must. Consistent engagement goes beyond posting content. It requires time and personal care to build a relationship with your consumer. Your brand's engagement on social media can translate to reach your marketing key performance indicators.

Image by Georgia de Lotz

The Feed

The first sign of great branding.

How do you ensure active and increasing engagement through content? The aesthetic of your brand's Instagram account is often the first thing your potential clients see. Through high quality photography, branded graphic design, and video, your brand's Instagram feed will keep viewers attention. Make sure your brand's look is consistent the quality of service you provide.

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The Platform

Yes, you should be treating them separately.

Are you newer to social media and starting out with Facebook and Instagram? Are you wondering if your brand should venture into Twitter or Tiktok? Let's start the conversation! Social media is a rapidly changing field in which marketers must keep up in real-time. The platforms you use to communicate must relate to the audience you want to reach.

 
 

"Alexis worked on all of our brand social pages here at Fox Restaurant Concepts, including capturing & creating unique content from photography and graphic designs to copywriting and scheduling posts in a variety of scheduling platforms.  Over her time with us, she was able to bring our social pages to the next level by creating unique highlights on all of our instagram pages.  Alexis created highlight pages from her own illustrations for eleven brands, managed community engagement and connected with our guests regularly to improve our network.  She has a unique creative ability and is incredibly talented, we strongly recommend her skillset to anyone that is lucky enough to work with her! "

Hayden Wolven

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